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Microsoft has sued Eric Lam, Gordon Lam and Suen Melanie over fraud related to pay per click ads. Produced in court in Seattle, the lawsuit names a Canadian civil (Suen). Microsoft is suing for damages of $ 750,000.
After an investigation a year, this is the first lawsuit filed by Microsoft. Microsoft could not confirm the complaints filed by affected advertisers. These advertisers have been noticing suspicious spikes in traffic to your ads. After investigation, Microsoft realized that it had increased searches of terms like "auto insurance quote" and click-throughs were exorbitant.
While many advertisers have complained in the past, this case is important because it is the first of its kind in an active search engine will then of suspected fraud. Tim Cranton, a Microsoft attorney said: "We decided to be more active in the area of commercial fraud in the execution side. The theory is that you can change the economics surrounding the crime or fraud and it is more expensive. "
There is a push to incorporate more preventive measures to reduce the 1 in 7 reported fraudulent clicks.
The claim of $ 750,000 insignificant (from the perspective of Microsoft) is more like a statement of position actually recover damages. By setting an example with the three suspects, Microsoft hopes to deter future pay per click systems. As for the effectiveness of this technique is unknown, but we can get an idea of the offenses and the demands of copyright RIAA plays. That did not stop anything and in many cases, continue in the courts.
The case is closed and will be interesting to see how it plays out. Perhaps the best cut to define the responsibilities of the search engines have to avoid this. On the other hand, actually can be an example and deter future fraud clickers.
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Article Source: ArticlesBase.com – Microsoft Steps up the Click Fraud crackdown
