The Insurance Locator

 How can you ensure that the orientation of your sales letter focuses on customer benefits? By learning the lesson of the blade!

Thus that, where do we begin?

Simple. You start by using what you already know about your product. Here's how:

Make a list of feature of the product, everyone you can imagine. Just a list of all the facts about it. € What facts are those "which are its characteristics.

For example, say that their product is a shovel for digging. One feature would be that he has a long handle (in fact).

Then turn that fact into a profit. One of the advantages answers readers â € œwhat Is this for me? â € question.

Thus, taking the above example, the fact convert / function â € "has a long handle â €" at a profit – to answer this question: â € OESO what? â €.

Well, a long handle means you do not have to bend down to dig.

"So what? Â €

Well, not having to bend down means you can dig for long periods of time without getting a backache. BINGO!

Another feature is that a long handle gives more weight to dig.

"So what? Â €

Well, it means you have more influence over power behind each spoonful.

So what? Â €

Well, more power means you can do more work with less effort. BINGO!

You can even go further. If you are receiving a greater influence when you dig (a function), and more power behind every ball (another feature), which means you can work longer and harder without having a sore back! (A profit). But to make his long-handled shovel, even more appealing, you can take your question to the next level, which reveals â € œThe benefit of € benefit. How? In the same way!

No back pain? "So what?

Well, no back pain means that you feel better (profit), be able to deal with their children when they get home from work (benefit), spend less money on bills or medication Dr. (benefit), less time off work so you can earn more money (profits) … etc

Select and highlight the benefits that you know will attract more to your target audience. (eg men 20 years old will answer something different benefits from 40 years of age, something.) Keep in mind that selecting the product benefits to promote.

See what we have done here?

We have a fact about your product, he discovered what was inside his perspective – asking a few questions OESO Whata € â €, and then becomes the property of a profit (something that will move them towards pleasure â € "get more results with less work and far from the pain … â € "back pain with a short spade).

And that's the process.

List all the characteristics of the product (made) you can imagine. For each request made OESO Whata € â € until you feel comfortable you have the benefit of law (s).

Remember, the benefit (s) to accept the question â € œWhat it for me? â € asks his audience unconsciously when doing a Google search and visit your site. This is very important! You need to know what are the benefits because people make purchasing decisions based on benefits â € "They need to know what the product will do for them. Not the features or events. He could care less what the â € € œfactsâ are – until they have already made the decision buy. Later they will justify its decision in accordance with the facts. But the benefits that sell them.

The reason is that people buy for emotional reasons first … and always … and then justify their purchase with logic later.

So now you have a formula for discovering the benefits: the list of characteristics, make them to benefit by asking â € OESO what? â €, and keep asking until you are satisfied you have sufficient reasons emotional are â € â € œcustom tailored to your prospects!

About the Author:

Virgil Stanphill is an author, a publisher, and freelance copywriter with a background in direct sales, having sold on strictly commission for more than 25 years. Get information on his book: (The Beginner’s “Easiest Book in the World†for Learning How to Write Powerful Sales Letters) and his “Let’s Increase Sales†newsletter at: http://www.LetsIncreaseSales.com

Article Source: ArticlesBase.com – Sales Letter Training – Benefits and the Long-handled Shovel