insurance blog sites
A blog is a very advanced yet very simple way of marketing your business by profiling a member, customer or employee experience. A blog is simply an online journal. It is public and can be read by anyone. Although client testimonials and comments are the strongest sales tools for a business, online blogs also can function as a major marketing tool to increase online exposure and spread the word about your company much farther than I thought possible.
A blog can be done by a company employee, a client that you work with on a regular basis or someone who keeps an affiliation with your business. In fact, many successful executives use blogs as an informal way to get information to consumers and strengthen the presence online brand.
As an example, we focus on how a brand of fitness uses blogs as an effective sales tool. The company encourages its coaches approach and preparation of current or potential members who have a significant amount of weight to lose and a strong back story of why they have to lose weight. Ideally, members must be highly motivated and also possess good writing skills, which can be assessed indirectly by the profile of their academic, career Current and oral communication.
Once a potential blogger has been identified, the company regularly encouraged to write about their experience of loss weight and experience with the company. In return, the fitness company provides incentives such as a discount on membership fees. The company also gives its members access to all facilities at the club, so they are able to write about the experience of the entire club. The member, with minimum 3 entries per week, to write the blog. Since other readers may view and post comments on blogs, a community can be created and the blogger will be more motivated to achieve their own goal while serving as an example for others. Meanwhile, the fitness company is strengthening its online presence, without overloading the consumer with expensive campaigns cautious marketing.
In addition to member's personal blog, blog entries can also be used on corporate sites, client / member testimonial sections, and even marketing materials. Blogs can also be added to many blog directories online from further exposure. It is recommended that blogs are monitored closely to ensure that they are being properly managed and the company is not unfairly portrayed in a negative light. Creating a blog is easy, and the other members, customers and employees who are blogging about the company, more online exposure and brand awareness can be generated.
Here is a example of a series of blog entries of a typical member:
September 9
I have my 40 minutes of exercise today. The elliptical was much more difficult than expected. My pass rate was 50 rpm, while my race pace was 60. Tomorrow, I will run for 1 minute and walking 39. 'll Probably hills to maintain interest.
September 7
I signed up for the 5K. I will not. Maybe not perfectly, but it is a step toward my picture of health and fitness. I'm very nervous, but I know I can do. I have to start training for it!
September 5
I've hit a plateau with my weight loss goal and really needs to go ahead and release the final 5 lbs. My lifestyle trainer suggested I try something different and go into a career. She said to mix my workouts to maximize my results and I'm in that! I'm thinking about it. He suggested a 5K then a 10K then maybe even a marathon. I laughed when she mentioned in a marathon. Imagine?!
About the Author:
Chris Palumbo is the founder and brand director of elements for women, the upscale women’s fitness and lifestyle brand. Visit Chris’s blog at www.healthceoblog.com for expert commentary on industry trends and a rare behind-the-scenes look at a successful brand.
Article Source: ArticlesBase.com – Blogging as a Sales Tool
953 List of best money making sites online page. Part 1
