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In a bid to encourage customers to be healthier, Prudential Insurance, one of the largest insurers in Britain, is to offer deep discounts on holidays. The idea is to start 'paying' people to adopt lifestyle changes that will benefit them, like going to the gym, quit smoking or purchase of more fruits and vegetables. If customers purchase these changes in their daily lives, will be eligible for some attractive prizes.
The move comes by Prudential after the British top the table to be the fattest nation in Europe, with almost 60 per cent of women in England and Scotland, overweight or obesity, and about two thirds of men that is declared as too heavy for their height.
The rewards on offer include £ 10 round trip on Eurostar to Paris, Lille and Brussels, three times a year. Or a 40 percent discount breaks unlimited travel company Mark Warner, each year, and with their holiday with an average cost of 2,000 pounds, healthy Prudential customers could make savings of around £ 800.
Chief Executive of PruHealth and PruProtect, Shaun Mattison said, "The most revealing statistic is show kids today have a life expectancy lower than that of their parents. This is the first time this has happened. A third cancers can be avoidable due to lifestyle choices, mainly obesity and reducing smoking. We all know what we should do to take care of ourselves, but we need the courage to do these changes. "
The scheme applies to customers who purchase the product PruHealth private medical insurance, or life PruProtect insurance policy. All clients start the Bronze plan membership regardless of their weight and fitness and can earn points for "vitality" to win them on the other levels, Silver, Gold and Platinum.
Points are earned in a number of ways to 10 points for the gym, 200 points for smoking cessation.
The higher the level of membership, the best customers the benefits they can expect. An example of this is with return tickets on Eurostar, with Bronze members pay £ 75, Silver members pay £ 50, Gold members £ 25 and Platinum members only have to pay £ 10.
LifeSearch Policy Adviser Matt Morris a financial advisory specialist, said, "If you are using these extras to flog a poor product then that would be a problem. But these products pile up on their own. From the standpoint of business, customers are kept healthy, the less likely they will have to pay for what a victory in both directions. "
The proposal was presented by Prudential at a time when people have less disposable income, hoping the incentives will be more attractive to people who are looking to make savings.
With companies also charge higher premiums for overweight or obesity, 'fat tax' has resulted in the form of people struggling to pay the cost of life insurance.
A healthy man aged 55, who is a nonsmoker and without weight problems, they should pay an average of 1,000 pounds a year to £ 150,000 a policy of life insurance. However, an obese man of the same age he found that his annual bonus for 25 years cover policy would cost an extra 500 pounds.
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Article Source: ArticlesBase.com – Prudential Unveil Life Insurance Incentive Scheme for Customers to Stay Healthy
